Southwest Florida Real Estate News and Market Insight
Market data, mortgage rate movement, housing policy, and property news from across the country and here at home in Collier and Lee counties. Anything that affects what a home in Naples, Bonita Springs, or Estero is worth, and what it costs to own one, is worth understanding before it shows up in your closing statement or your tax bill.
Luxury buying is booming, South Florida’s top homebuilders say. Mid-market housing, not so much

South Florida is mirroring the K-shaped economy, as luxury and cash buyers prosper while interest rates hit the mid market harder, homebuilders said Tuesday at The Real Deal’s “Building the Sun Belt: Master-Planned Communities and the Future of Single-Family Housing in Florida” event. Five of South
Read MoreAI won’t get sued over a bad listing — the agent will

Per the National Association of Realtors' 2026 Technology Report, 48 percent of all Realtors use AI regularly
Read MoreHot economic data sends mortgage rates to yearly highs

The 10-year yield climbed to a level not seen since 2006 after hot PMI data and more hawkish Fed messaging
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Prince Harry has made a swift return to the U.S., just weeks after he and Meghan Markle relocated their family from California to the U.K. The Duke and Duchess of Sussex, who established their American home base in Montecito after purchasing a $14.65 million mansion in 2020, arrived in the U.K. on A
Read More Crescent Heights plots massive Live Local Act project in Edgewater

Crescent Heights is moving forward with plans for a 1,030-unit, mixed-use development in Miami’s Edgewater neighborhood. The developer has tapped Florida’s Live Local Act to advance Nema, which is proposed for a 2.6-acre assemblage at 3180 Biscayne Boulevard, Florida Yimby reported. Plans call for
Read MoreTrump and Mamdani Discuss Plan for ‘Entire New Neighborhood’ in NYC as Housing Costs Soar

President Donald Trump and New York City Mayor Zohran Mamdani met on Monday to discuss housing affordability and the planned Sunnyside Yard—a massive Queens redevelopment project that has been in discussion for decades. While Trump was in New York to address the U.N. General Assembly, he stopped by
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“Barefoot Contessa” star Ina Garten is an expert at hosting guests, so it comes as no surprise that her East Hampton, NY, home has been thoughtfully equipped for gatherings. Garten and her husband of 57 years, Jeffrey Garten, have lived in the town since the 1980s, and they now reside in a house tha
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Carolina Panthers running back Jonathon Brooks is facing another lengthy recovery after suffering a core muscle injury—but he'll have a comfortable place to recuperate in the form of his $539,000 North Carolina home. Brooks, 23, was placed on injured reserve on Sept. 23 after aggravating a groin inj
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“Your Friends & Neighbors” co-stars Jon Hamm has opened up about his feelings surrounding his wife's Anna Osceola pregnancy, with the pair set to become first-time parents. The happy couple, who met on the set of "Mad Men," first sparked speculation that they were expecting after Osceola, 38, was se
Read More Homeowners With a Hidden Flaw Lurking in Their Foundations Could Soon Get a Tax Write-Off

Homeowners could soon be able to get a tax write-off for a foundation-wrecking flaw that could be hiding in their homes. The House passed a measure that would allow homeowners to claim a casualty loss deduction if they have to repair a home foundation impacted by pyrrhotite, a rare mineral found mos
Read MorePatty Baker Humane Society Naples Offers Reduced Adoption Fees

Chief is one of the shelter’s longest residents and is currently staying in a foster home. He is eligible for a reduced adoption fee during the Empty the Shelters event. Patty Baker Humane Society Naples is partnering with Bissell Pet Foundation to offer reduced adoption fees of $70 or less for elig
Read MoreWhat to Do in Collier County This Week (September 23–30)

Shy Wolf Sanctuary will host the Shy Wolf Golf Scramble September 26. Photo courtesy of Shy Wolf Sanctuary Goings On and Performances September 23 Benise: 25 Years of Passion, delight in a high-energy theatrical spectacle as the Emmy award-winning guitarist known as the “Prince of Spanish Guitar” ce
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Olympic gymnast Simone Biles has revealed how she supports husband Jonathan Owens on game day even when she isn't cheering him on from the NFL sidelines. The 29-year-old gold medalist gave fans a peek at her much more relaxed approach to watching from home as Owens, 31, and the Indianapolis Colts to
Read More STARability Foundation to Host a Webinar with The Naples Players

Craig Price, director of community enrichment for The Naples Players. Photo courtesy of The Naples Players STARability Foundation will invite the community to explore how the performing arts can build skills, foster connections, and expand accessibility during its free upcoming Support. Learn. Conne
Read MoreMortgage Rates Continue To Weigh on Applications Following Fed Rate Hike

Mortgage applications fell again last week following a Federal Reserve interest rate hike that put a chill on the market, according to the Mortgage Bankers Association. For the week ending Sept. 18, MBA's Market Composite Index—a measure of total mortgage loan application volume—fell 1.5% on a seaso
Read MoreSouth Florida by the numbers: Football and real estate

“South Florida by the numbers” is a web feature that catalogues the most notable, quirky and surprising real estate statistics. Football may still live here in South Florida, but it’s currently splitting time between a brand-new ultra-luxury waterfront penthouse and a tumbledown shack in the middle
Read MoreHow Dolly Parton’s Hometown of Sevierville Quietly Built a Mountain Empire of Million-Dollar Cabins

Sometimes under-the-radar luxury comes with a bold spotlight—as it does in Sevierville, TN, the hometown of late country icon Dolly Parton. Sevierville, the seat of Sevier County, sits about 40 minutes southeast of Knoxville, in the northern foothills of the Great Smoky Mountains. The legendary song
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Dolly Parton's estate has filed a lawsuit against her nephew, Bryan Seaver, claiming he imperiled her legacy by making repeated violent threats toward her employees. Seaver, who announced the "9 to 5" hitmaker's death on Aug. 25, was fired from his role as head of security at the late country singer
Read More Royal Caribbean agrees to take 50% equity stake in Sandals for $3 billion

Royal Caribbean has been trying to diversify beyond cruises and become a leader overall in vacations.
Read MorePeople Are Moving Less Than Ever—and It’s Costing Them Career and Lifestyle Upgrades

When Rebecca Obeng began hunting for a new job after finishing medical training in Chicago, she didn't expect to end up in Cleveland. Obeng, who's originally from Ghana, went to medical school in Virginia and then a residency in Georgia. But the Midwest struck her as a place to stay. The University
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