For the past decade, rate marketing has been the dominant gravitational force in mortgage acquisition. Whoever shouted the lowest 30-year fixed rate the loudest won the most attention. But attention has never been the same as intent, and intent has never been the same as a closed loan. What’s happen

Just in time for the holidays, Troy Palmquist looks at how this legacy manufacturer bounced back from a market downturn and how agents can, too A few weeks ago, on a podcast, I was asked which brands I admire most. Without hesitation, I said LEGO. The toy company has an incredible comeback story, fr

"All My Children" star Susan Lucci has opened up about her decision to hold on to her longtime Long Island home, even after her husband, Helmut Huber, died—admitting that she loves that fact she still sees her spouse "everywhere" in the abode. Lucci, 78—whose memoir, "La Lucci" is hitting shelves in

It’s an uncomfortable conversation, discussing what happens to your assets when you die—and apparently, it’s one that some people are avoiding entirely.  Turns out, 68% of parents age 55 or older with at least $500,000 in investable assets haven’t told their adult children what they’ll inherit or if

The Lubbock metro housing market has emerged as Texas’s deepest buyer’s market, with inventory levels reaching 8.1 months of supply as of Nov. 22, 2025. This marks a stark departure from the state’s overall 3.6 months of inventory, positioning the West Texas metro as an outlier in an otherwise balan

Toledo’s single-family home inventory surged to 1,150 active listings for the week ending Nov. 22, 2025, marking a 46% increase from 787 homes a year earlier. The dramatic inventory expansion coincides with widespread price adjustments, as 38.3% of active listings reduced their asking prices during

Mortgage rates this week for a 30-year fixed loan decreased to 6.23%, down from 6.26% last week. Rates averaged 6.81% during the same period in 2024, and a divided Federal Reserve appeared to be leaning toward another rate cut in December. So how does this affect your monthly mortgage payment? And w

The debate over the large builders’ elevated use of mortgage buydowns — and the potential risks to buyers — isn’t new. Reigniting the argument, a recent report from the American Enterprise Institute (AEI) asserts that mortgage buydowns among the large builders are artificially inflating new home pri

Pine Bluff’s housing market reveals a stark disconnect between affordability and buyer interest, with 34.4% of active listings taking price cuts while homes sit on the market for a median 91 days. The metro’s $139,950 median list price represents less than half Arkansas’s $315,000 statewide figure,

Jim Meadlock, an engineer who worked on the Apollo missions, bought a mansion in Jupiter’s Bear’s Club for $19 million in an off-market deal. Records show Meadlock bought the house at 146 Bear’s Club Drive from Alain Bedard and Johanne Dean, executives with the Canadian trucking company TFI Internat

Connecticut Gov. Ned Lamont (D) on Wednesday signed a housing bill aimed at addressing the state’s shortage of affordable housing. H.B. 5002, a “much-debated” bill, according to CT Insider, passed during a special session in early November. The bill is a compromise from the version that Lamont had v

Pricier metropolitan areas are posting a noticeable slowdown as high-end homes take longer to sell. The top 10% of metro markets — those with median prices above $666,464 — recorded a 2.5% year-over-year price decline in October, HousingWire Data shows. Average home prices in these metros fell from

JPMorgan added another South Florida commercial property to its real estate portfolio, spending a combined $77 million this month after acquiring a Miami Beach bank building and a Coral Springs shopping center.  In the most recent deal, the New York-based bank, led by CEO Jamie Dimon, paid $23.5 mil

The Center for American Progress (CAP) recently put out a plan aimed at lowering housing costs nationwide by increasing construction and making homebuilding more affordable through federal efforts. The “Build, Baby, Build” proposal, published by CAP on Nov. 17, targets the nation’s estimated housing

Abundant inventory is giving home shoppers more choices. With mortgage rates lower compared to last year, more home listings, along with softening prices, the housing market is seeing a shift, according the latest Realtor.com® Weekly Housing Trends report. The average rate on a 30-year fixed home lo

Selling houses in an uncertain market, as we find ourselves in today, is challenging. Maybe we should stop trying to sell the house and instead focus on the positive impact it will have on our buyers’ lives. This is the approach Mars Inc. used to sell its Snickers bar. The ad campaign “You’re not yo

Retail investors are feverish for shopping centers in Coral Springs. Maven Real Estate is the latest buyer in a string of major retail trades in the northwest Broward County city. An affiliate of Coral Gables-based Maven, led by Marc Schwarzberg and Jose Ortega, paid $40.5 million for Atlantic Cross

Trying to improve housing affordability and ease the path of development faces many hurdles that don’t always involve lawmakers. Voters can make or break efforts through ballot measures and referendums. Colorado’s small towns and Denver suburbs have become test cases in how far “not-in-my-backyard”

The nation’s top-ranked mega team, the Jason Mitchell Group (JMG) has surpassed 1,300 agents, according to an announcement last Wednesday. This represents a 36% increase in agent count over the past year. The team attributed this growth to the firm’s business-to-business referral opportunities, whic

While the holidays are an exciting time, they’re also expensive—especially if you have a mortgage, property taxes, and home maintenance to think about. Despite the high cost of homeownership and everyday expenses, a survey by Point.com found that homeowners plan to spend more this holiday season tha