HOME launches bilingual learning system and AI-powered wholesale search tool

by Sarah Wolak

The Hispanic Organization of Mortgage Experts (HOME) on Tuesday announced the launch of what it claims to be the mortgage industry’s first bilingual learning management system (LMS), HOME Certified, powered by Twiz.io.

The organization also introduced Wholesale Search, an AI-powered tool built on ChatGPT that takes mere seconds to match borrowers with lenders who offer the products they need.

HOME Certified, an on-demand tool, trains and certifies loan officers to serve Hispanic and Latino borrowers, a group that’s expected to drive 70% of U.S. homeownership growth in the next 20 years.

The program offers self-paced modules covering income and credit analysis, program selection, compensation rules, intercultural fluency and compliance. At the end, participants earn a HOME Certified badge.

“HOME Certified is a movement built for generational impact,” Rogelio Goertzen, founder and CEO of HOME, said in a statement. “After 13 years in lending, we kept hearing the same thing from banks, financial institutions, broker owners, and branch managers: they wanted Spanish-speaking loan officers but had no structured way to train them.

“So, we built a bilingual, tech-driven platform that turns intent into funded mortgages, generational wealth, and lender growth. By pairing AI speed with cultural fluency, we propel loan officers a decade ahead and give businesses a 20-year growth engine — no matter where the market goes.”

HOME’s press release pointed out that the LMS advances bilingual access. This comes not long after the U.S. Department of Housing and Urban Development (HUD) announced an “English-only” policy, which eliminates translated documents used by Hispanic borrowers.

Although most services will now be offered only in English, HUD is still obligated to meet certain legal standards and make exceptions when required. This includes under the nondiscrimination provisions of the Americans with Disabilities Act and the Violence Against Women Act.

Advocates warn the shift could disproportionately affect millions of Americans — particularly residents of Puerto Rico, a U.S. territory — by limiting access to critical housing resources.

Wholesale search scans more than 150 wholesale lenders and filters results by loan type, interest rate, closing speed, language support, and platform compatibility such as Encompass or ARIVE.

LOs paste a short prompt into the tool and receive a ranked list of lenders tailored to each borrower. HOME refreshes the link and database regularly, so only active members retain access. Automatic link and data updates remove inactive users and protect performance metrics.

“Education is the gateway to opportunity and the antidote to fear,” said Cubie Hernandez, HOME’s chief technology and learning officer. “Our team decided to lead by example, investing time and money to build a bilingual platform and a search tool that delivers practical, business-building lessons, shows loan officers how to grow and enables families to approach the mortgage process with confidence.

“We hope this move inspires our industry to take note of the power of blending education and technology — and to join us in expanding access for every family.”

HOME confirmed that both tools are now live and available to members at www.TuNuevoHome.com.

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