Southwest Florida Real Estate News and Market Insight
Market data, mortgage rate movement, housing policy, and property news from across the country and here at home in Collier and Lee counties. Anything that affects what a home in Naples, Bonita Springs, or Estero is worth, and what it costs to own one, is worth understanding before it shows up in your closing statement or your tax bill.
The amenity arms race is over. The profit center era has begun.

For years, the amenity playbook in multifamily was simple: build it, bundle it, absorb the cost and call it a competitive differentiator. Rooftop decks, co-working lounges and resort-style pools have all been baked into the rent, and all have been treated as overhead. The logic made sense when lease
Read MoreSeniors hold a record share of housing wealth. The mortgage system still struggles to underwrite it.

A major shift has happened inside American housing finance, and it should have the full attention of lenders, regulators and policymakers. For the first time on record, Americans 70 and older hold a larger share of the nation’s real estate wealth than Americans aged 40 to 54. That crossover happened
Read MorePaul Cejas scores rezoning approval for Lincoln Road apartment project

Paul Cejas is advancing plans for a 212-unit mixed-use project near Miami Beach’s pedestrian promenade after city commissioners approved initial zoning amendments for the development. Cejas, a former U.S. ambassador to Belgium under Bill Clinton, secured unanimous approval from the city for his dev
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Netflix sensation and Dallas Cowboys Cheerleaders darling Reece Weaver has already turned the page on her time with the team—and planted new roots in the state of Alabama, where she and her husband, Will Allman, have just snapped up a $750,000 home. Weaver, 24, who is originally from Florida but met
Read More Developers rack up incentives amid Fort Lauderdale affordability crunch

Developers are moving forward with two projects that would bring 210 apartments to Fort Lauderdale as the state grapples with an affordable housing shortage. McDowell Housing Partners is seeking a $640,000 opportunity loan from the City of Fort Lauderdale for a development planned through the state’
Read MoreNew $24B Washington Commanders Stadium Complex Will Include 6,500 Homes

The Washington Commanders will anchor a new $24.2 billion development along the banks of the Anacostia River in Washington, DC. City officials unveiled a master plan Tuesday for the redevelopment of the Robert F. Kennedy Campus in the city's Hill East neighborhood. Under the new plan, the 180-acre f
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Sporting sensation Serena Williams' first Grand Slam appearance in four years has ended in upset after she fell at the first-round hurdle, losing her debut 2026 Wimbledon match to Australian Maya Joint following a nail-biting on-court tussle. All eyes were on Williams, 44, as she took to Center Cour
Read More When AI listing videos look too real: the disclosure test agents need now

In my last HousingWire column, I focused on reviewing AI-generated listing remarks before they reach the MLS. That was about what AI says about a property. This follow-up is about the line between effective marketing and misrepresentation. A listing video may show a drone-style approach, a smooth wa
Read MoreNewsom signs balanced budget with $1.7B locked-in for housing

This time last year, California Gov. Gavin Newsom signed a state budget that included sweeping housing reforms that allowed urban residential developers to avoid rigorous environmental reviews. This year’s budget, which Newsom signed on Monday, does not carry the same historic housing reforms as las
Read MoreWhy Carlisle Companies targets Owens Corning for an M&A combo

As homebuilders grapple with questions of scale, access to capital and long-term competitiveness, many of their largest suppliers appear to be navigating similar strategic pressures. Carlisle Companies‘ unsolicited pursuit of Owens Corning, reported Monday by the Wall Street Journal, suggests that t
Read MoreDaytona Beach, FL, Has a Significant Shortage of Homes for Middle-Income Earners

The dream of finding an affordable home often feels out of reach for many prospective buyers, especially those in the middle-income bracket. While the housing market might appear robust on the surface, a deeper look reveals a significant disconnect between available homes and what many can truly aff
Read MoreTrump calls 21st Century ROAD to Housing Act ‘a yawn’

President Donald Trump on Monday characterized the 21st Century ROAD to Housing Act as “a yawn,” following an abrupt cancellation of a signing ceremony for the legislation last week. The comments came as Trump reinforced prioritization of the Safeguard American Voter Eligibility (SAVE) Act as his to
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"When Calls the Heart" stars Erin Krakow and Ben Rosenbaum have opened up about what it was like to bring their first child home to their California dwelling—while lifting the lid on their "joyful" first few weeks of parenthood. The Hallmark-famous couple, who quietly tied the knot in June 2025, ann
Read More Why Fed President Beth Hammack wants more rate hikes

As we approach Jobs Thursday, certain Federal Reserve members have still not changed their tune about rate hikes, even with oil prices back down to $70 today. Why haven’t mortgage rates dropped along with oil prices? Because Fed policy has shifted, and some Fed members want more rate hikes. Today, I
Read MoreMRED seeks arbitration in Zillow antitrust lawsuit

With less than 48 hours to go before the start of a two-day hearing regarding Zillow’s preliminary injunction motion in its antitrust lawsuit against Midwest Real Estate Data (MRED) and Compass International Holdings, the Chicagoland MLS is seeking to compel arbitration with the listing portal giant
Read MoreDevelopers seek density bonuses to build apartments on Kendall resi lots

Two developers are eyeing sites near a Baptist Health hospital in Kendall for their separate three-story residential developments, which would tap density bonuses to bring a combined 146 units to the area. The Serralta Family Trust, represented by Ignacio Serralta and Vivian Serralta, are planning
Read MoreThe Dallas-Fort Worth, TX, Metro Has a Shortage of Homes for Middle-Income Earners

The dream of finding an affordable home can feel increasingly out of reach for many prospective buyers, especially those in the middle-income bracket. While the housing market might show signs of improvement on paper, the reality for many is a persistent struggle to find properties that align with t
Read MoreLightning Damage Could Now Cost $26K per Claim—What That Means for Your Coverage

Lightning strikes may seem like a rarity, but when they do hit, their damage can be devastating. And they are hitting homeowners' wallets harder than they used to. U.S. homeowners insurance losses tied to lightning strikes jumped 59% in 2025, totaling an estimated $1.65 billion, according to the Ins
Read MoreBipartisan bill would allocate CDBG funds to disaster prevention efforts

Reps. Sam Liccardo (D-Calif.) and William Timmons (R-S.C.) introduced bipartisan legislation on Tuesday to help local governments invest in disaster prevention rather than focusing solely on post-disaster recovery. The “Ounce of Prevention Act” would expand eligible uses of Community Development Blo
Read MoreCRMLS adds ‘Limited Exposure Coming Soon’ listing option

California Regional MLS (CRMLS) is creating more options for home sellers looking to market and sell their properties. Earlier this month, CRMLS debuted a Limited Exposure Coming Soon listing option for home sellers and real estate professionals in California. In a post on the MLS’s Knowledgebase b
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