EXCLUSIVE: L.A. Home That Made $1.5 Million as a Hollywood Filming Location Hits the Market for $3.2 Million

A camera-ready Los Angeles home that has quietly generated more than $1.5 million by serving as the backdrop for major commercial productions has hit the market for $3.245 million—complete with the unusual business responsible for that revenue.

Known as the Rum Punch House, the five-bedroom, four-bathroom Woodland Hills property has welcomed 173 productions since 2021, with Apple, Google, Microsoft, Walmart, Target, T-Mobile, Verizon, Instagram, and Lowe's among the companies to have used the location.

Despite generating an average of approximately $258,000 in annual filming revenue, the property typically hosts shoots on just 25 to 40 days each year, according to information provided about the home.

Now, the residence—and the infrastructure that helped turn it into a sought-after Los Angeles filming location—is being offered to a new owner for $3,245,000, represented by Renee Leflore of Douglas Elliman.

Located at 6101 Shoup Ave., the approximately 4,675-square-foot compound sits behind gates on a nearly 28,000-square-foot lot, or roughly 0.65 acre.

The home underwent a complete redesign in 2019 at the hands of its owners, photographer and commercial director Rob Deutschman and his wife, stylist Sybile Kohn-Deutschman, who approached the project with the needs of the production industry in mind.

The couple had already spent decades working in the industry before transforming their own home into a production destination.

"Sybile and I have been involved in various aspects of production for 30-plus years," Rob tells Realtor.com®. "I as a fashion and advertising photographer and commercial director, and when I met Sybile, she was a wardrobe stylist."

Their partnership eventually developed into what he describes as a "very successful creative team," with the pair traveling the world on shoots for major brands—an experience that gave them firsthand knowledge of what production crews need from a location.

"It's much more than just the house," he explains. "It's the right neighborhood, parking for production, a very secluded and private property. This house checked all those boxes."

But the couple didn't simply design the residence around what they believed would appeal to production companies.

"We were able to go in and add all the things that we love and make it our home," he says. "Turns out what we love, so does the world of advertising."

Rather than giving the entire property a single uniform aesthetic, the pair created a collection of spaces with different looks and moods, allowing production teams to capture a variety of settings without leaving the property.

Exposed wooden beams, handcrafted furnishings, artisan tile, and a Caribbean-inspired color palette are among the design elements found throughout the interiors.

"Sybile grew up in too many places to list, but the Caribbean had a major impact on her style choices," Rob explains. "Color and island comfort are her go-to. I spent a good part of my career on islands shooting fashion. We carried that aesthetic into the design of the property."

At the same time, they ensured that the interiors could be transformed depending on the needs of a particular shoot.

"We intentionally created a space that can be used in many different ways," he says. "Leave it as is—tropical. Change out the interior, and it can be middle America."

But for Rob, two of the property's most valuable assets can't necessarily be swapped out with the furniture.

"The main thing about the house is it has great light and architecture," he adds. "As a commercial director, to me, it is a dream."

The approach has allowed rooms to be altered for everything from smaller setups to larger commercial campaigns.

And while Rob is reluctant to identify individual brands or projects that have filmed at the residence, there is one particularly unusual commercial that has stuck with him.

"In this industry, it is best not to talk about who, how often, and what was shot at the property," he says. "Having said that, there is one that stands out."

The commercial, which was created for a car company, centered on a couple who picked up a stray sheep and brought it home as their new pet.

"Like a dog, they take it for a walk, give it a bath, it drinks from the toilet, and while they are gone, the sheep tears up the entire house," Rob recalls. "It was just great."

The production even saw one of the home's more luxurious features taken over by the four-legged star.

"Having a sheep in our Italian stone bathtub getting a bubble bath was interesting," he says. "All went perfectly."

Outside of its production credentials, the compound offers plenty of features designed for everyday living.

A resort-inspired swimming pool is surrounded by landscaped gardens, while separate structures and spaces include a meditation room and art studio as well as a woodworking workshop.

An upstairs retreat contains its own bedroom, loft, and kitchenette, creating a separate area that could be used by guests or extended family or as a workspace.

The primary suite, meanwhile, provides direct access to a private zen garden. Its spa-style bathroom includes custom tilework and a brass rain showerhead.

In the kitchen, appliances include a professional-grade Viking range and a built-in four-door refrigerator, complemented by custom cabinetry.

The property is also equipped with Sonos audio and a security camera system.

For production crews, the home's appeal extends beyond what appears in front of the camera.

Neighboring properties have historically accommodated parking for more than 80 crew vehicles, according to information provided about the listing, with crews able to enter the yard through a rear gate.

However, perhaps the most unusual part of the $3,245,000 offering is the established filming operation that comes with it.

The sale includes a database containing more than 900 industry contacts, an existing website and professional photography, as well as the property's established relationships within the location industry.

The Rum Punch House is also represented by major location agencies and has generated repeat business and referrals during its years operating as a filming destination.

And while its owners have already generated substantial revenue from the business, Rob believes there is room for a future buyer to take it even further.

"The potential is there," he says. "We limited our choices of projects and left out a part of the market such as feature films, reality shows, TV series, and music videos."

According to Rob, opening the property up to those productions could provide an additional source of filming revenue.

"These categories generate a lot of potential income," he says. "For us, we found the balance in sticking mainly to commercials and print advertising."

According to information provided about the property, shoots do not involve overnight stays and generally finish by early to midevening, allowing the owners to operate the location business while continuing to use the property as a residence.

In the six years since its redesign, the home has also developed its own identity within Los Angeles' production community, operating under the Rum Punch House name and maintaining its own website and social media presence.

That means the next owner isn't simply being offered a five-bedroom Los Angeles compound with a pool and sprawling grounds—they are also getting the business and industry network that its current owners spent years developing.

Leflore believes that unusual combination is precisely what makes the property stand out in the Los Angeles market.

"The Rum Punch House in Woodland Hills is a remarkably desirable house because it perfectly bridges the gap between a luxurious compound and a highly lucrative income-generating production ecosystem," she tells Realtor.com.

"It's dynamic properties like this that keep the Los Angeles market strong despite challenging times and high interest rates," Leflore adds.