When it comes to real estate, social media is not about “virality and vanity” 

Social media can be a very powerful tool, but simply chasing likes or trying to go “viral” won’t do anything to help a real estate professional’s career, panelists warned during a discussion on the business of digital marketing during The Real Deal Miami Forum on Thursday. Michael Ruiz, president and CEO of Legendary Productions, a company in Miami and Austin that promotes luxury homes, said being obnoxious or shocking might please “someone in another country who is sitting in their underwear liking a video,” but it won’t do anything to help close a deal. “If I were a real estate […]This article originally appeared on The Real Deal. Click here to read the full story.