HomeServices names Jason Waugh as next HSF Affiliates CEO

HomeServices of America has named industry veteran Jason Waugh as successor to HSF Affiliates CEO Vince Leisey, with a leadership transition expected to begin in 2027, the company announced Wednesday.

HSF Affiliates is the franchisor of the Berkshire Hathaway HomeServices real estate network, which has been in expansion mode in recent years as large brokerage brands compete for market share and recruit top-producing agents in a slower transaction environment. The planned, multi-year handoff is designed to preserve continuity for franchisees while positioning the network for its next phase of growth.

Waugh returns to HomeServices of America with leadership experience on both the brokerage and franchise sides of the business. He previously led Prudential Northwest Real Estate prior to its acquisition by HomeServices and later served as president and CEO of Berkshire Hathaway HomeServices Northwest Real Estate, where he helped build one of the brand’s flagship brokerage operations.

Most recently, Waugh served as president of Coldwell Banker Affiliates, one of the industry’s largest global real estate franchise organizations. In that role, he focused on franchise growth, brand strategy and network performance, according to the announcement.

“Jason brings a rare combination of brokerage leadership, franchise expertise and enterprise perspective that will be invaluable as we continue to strengthen and grow our network,” Chris Kelly, president and CEO of HomeServices of America, said in the announcement. “We are thrilled to welcome him back and confident in his ability to help guide HSF Affiliates into its next chapter following a thoughtful and deliberate transition with Vince Leisey later next year.”

The company said Waugh has been identified as Leisey’s successor as part of a multi-year transition plan. For now, he will be “selectively engaged in high-priority enterprise initiatives,” with a particular focus on HomeServices’ insurance segment.

Leisey will remain CEO of HSF Affiliates and continue to lead the Berkshire Hathaway HomeServices franchise network through the transition period. After the change in CEO is completed, Leisey is expected to become chair of HSF Affiliates while remaining CEO of Berkshire Hathaway HomeServices Ambassador Real Estate.

“As previously shared, this transition reflects a thoughtful and deliberate approach to leadership continuity,” Kelly said. “Jason’s immediate engagement ensures a seamless path forward while positioning HSF Affiliates for sustained long-term success.”

Leisey framed the move as part of a longer-term strategy to keep the franchise system stable while preparing for the next market cycle.

“I remain fully committed to leading this network and building on the momentum we have today,” Leisey said. “At the same time, this transition has always been about positioning the network for long-term success. Jason brings the franchise network experience, perspective, and leadership needed for what comes next, and I look forward to supporting him when that time comes while continuing to stay closely connected to the incredible people and companies across our network.”

Waugh said he plans to spend the near term contributing to enterprise projects before working alongside Leisey and the HSF Affiliates team on the leadership transition.

“I’m honored to return to HomeServices of America and to contribute to several meaningful initiatives ahead of working alongside Vince and the HSF Affiliates team,” Waugh said. “The strength of this network is built on its people, its brand and its shared commitment to excellence. I look forward to building on that foundation and supporting our franchisees as we continue to grow together when the transition occurs.”

HomeServices of America and HSF Affiliates leadership said they expect Waugh’s experience and strategic focus to support further growth and performance for the global Berkshire Hathaway HomeServices network.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.