Final Offer launches in Texas with Keller Williams brokerages

Final Offer — a digital platform for home listings and offer negotiations — has expanded into the Dallas-Fort Worth metro area through partnerships with several Keller Williams brokerages, the company announced Tuesday.

Participating offices include GO Network — Keller Williams’ largest franchise network — as well as Keller Williams Realty Allen, Keller Williams Heritage West, Keller Williams Brazos West, Keller Williams Fort Worth, Keller Williams Johnson County and Keller Williams Legacy.

Together, the brokerages represent more than 6,000 agents.

The platform allows homebuyers and sellers to receive real-time updates on property activity — including when offers are submitted and when deadlines are set.

“Buyers and sellers today don’t want cookie-cutter deals — they want options that fit their situation,” said Smokey Garrett, co-founder and CEO of GO Network. “Partnering with Final Offer gives our agents a powerful way to deliver pre-market inventory, stand out in the crowd, and deliver clients more ways to win.

“It allows our agents and the GO Network to dominate the market.”

Final Offer’s tools include features such as “buy it now” pricing, reverse offers to interested buyers, flash sales and offer windows.

The company says the approach is designed to create transparency and reduce the time agents spend on individual transactions.

“Real estate is evolving, and consumers deserve a modern experience that matches the speed and transparency of the world around them,” said Miquette Martinez, operating principal and broker of ONE West Group. “Final Offer is setting that new standard, and we’re excited to lead the way for our clients and our market.”

Final Offer also aims to give listing agents more options beyond price reductions to generate activity.

“We brought Final Offer into our offices because it gives our agents a real advantage,” said Richard Licare, operating principal of Keller Williams Realty Allen. “The platform creates a transparent, efficient experience for their clients — and it helps our agents stand out by delivering faster results with less friction.”