Naples Market Report

by Stevan Stanisic

The latest Naples Area Board of REALTORS® (NABOR®) Market Report shows that demand for property in Southwest Florida continues to keep the market strong and stable.

Pending sales jumped 19.9% year-over-year, rising to 807 contracts in July compared to 673 last year. While sellers are showing more flexibility—receiving 94% of list price and recording 1,296 price reductions—home values remain steady. If we were in a true market correction, prices would have dropped back to pre-pandemic levels near $325,000. Instead, Naples has sustained higher values consistently over the last four years.

Inventory tells a similar story. Although total inventory is still up 11.4% year-over-year (5,224 homes compared to 4,691 in July 2024), it has been gradually decreasing since its March peak of 7,483 properties. New listings slowed to 804 in July (a 7.2% decline), while closed sales edged up 2% to 624 transactions.

Overall, these trends highlight Naples’ enduring desirability, strong consumer confidence, and the stability of our housing market.

The same trend is playing out in the Bonita Springs and Estero market, where buyer demand and lifestyle appeal continue to support stable values despite more price adjustments.

Why it matters to you

This is a great time to buy or sell. Buyers who act today can close before the holidays and enjoy their new home for the season, while sellers are taking advantage of strong interest from motivated buyers who want to settle in before winter.

Bonita-Estero Market Report

July brought a clear pickup in activity even as prices adjusted. Closed sales rose from 189 to 223 (=+18%), and pending contracts improved from 284 to 314 (+11%), a sign of steadier closings ahead. New supply also increased, with 333 new listings versus 308 last July, giving buyers more options. Meanwhile, inventory climbed to 1,881 homes - about 8.4 months of supply-marking a more balanced market than last summer. Median days to contract lengthened to 83 (from 51), and sellers received 93.9% of list price on average as negotiation room widened. The overall median price was $495,000 (down from $560,000 a year ago).

By segment, single-family posted a median of $570,000 versus $692,500 last July, while condos recorded a median of $387,500 versus $490,000-both reflecting buyers greater price sensitivity amid higher inventory and longer marketing times.

Looking year-to-date through July, the market is holding together: closed sales are roughly flat (1,874 vs. 1,857), new listings are higher (3,567 vs. 3,254), and the YTD median price sits at $533,000 (vs. $585,000). That combination-firmer demand, more choice, and moderated pricing-suggests a healthier, more negotiable environment heading into late summer.